Frequently Asked Questions
What sets Urbalia apart from other real estate marketing agencies?
At Urbalia, we combine premium design with high-impact strategies tailored to luxury and exclusive properties. We do not simply create websites; we create digital experiences that elevate the perceived value of your property, integrating tools such as 360° virtual tours, advanced SEO, and targeted advertising campaigns designed to attract qualified buyers.
How do you ensure my property will attract real buyers?
We use a multi-channel approach:
SEO positioning to appear in key searches (e.g. “luxury home in [city]”).
Premium advertising on Google, Instagram, and LinkedIn, targeted to high-net-worth profiles.
High-converting landing pages with strategic calls to action (e.g. “Schedule a private tour”).
In addition, we provide monthly reports with lead and engagement metrics.
What exactly does “adaptive design” include in your plans?
Your website will look flawless on any device—mobile, tablet, or desktop—with:
Automatic adjustment of images and text.
Intuitive menus and clearly visible contact buttons.
Optimized loading speed, which is crucial to avoid losing visitors.
Can I update photos or property information after launch?
Yes. All plans include the possibility of updating the information. However, the process may take between 1–2 business days. You must contact us directly in order for the changes to be made.
What types of properties do you work with? Do you only handle luxury properties?
We work with all types of real estate, but our expertise lies in:
High-end homes and apartments (COP 1.5B+).
If your property is unique, we adapt.
Urbalia reserves the right to decline promoting a property at its discretion. In such case, 100% of the payment will be refunded.
Do you offer professional photography services?
Yes, we collaborate with photographers specialized in real estate. Included only in the URBLACK and Express plans.
HDR photography for bright, well-balanced interiors.
Drone footage for aerial views, ideal for homes with gardens or views.
Professional editing to highlight key details.
What happens if I do not sell my property within the expected timeframe?
At Urbalia, we do not guarantee a direct sale, as factors such as market conditions, property pricing, and negotiations are beyond our control. However, we do guarantee:
Maximum visibility optimization: We position your property in front of the most qualified buyers.
Dynamic strategies: If results are not as expected, we adjust campaigns at no additional cost (Premium/Business Plans).
Full transparency: You will receive detailed reports on traffic, leads, and engagement so you can make informed decisions.
Our goal is for your property to achieve the greatest possible exposure and attract genuine interest.
Can you integrate my website with portals such as Metrocuadrado or Fincaraíz?
Yes. Under the URBLACK Plan, we automatically synchronize your listings and publish your property on Metrocuadrado and Fincaraíz.
Can I cancel the service if I am not satisfied?
We refund 50% of the deposit if you cancel within the first 3 business days. Please note: you must contact us directly in order to process the refund.
After launch: Refunds are not available, but we will work at no additional cost to improve results (conditions apply).
Do you offer discounts for multiple properties?
Yes, we may offer special discounts for clients with multiple properties, but these are assessed on a case-by-case basis. We do not have a pre-established plan, so you must request it explicitly at the time of quoting.
General conditions:
Discounts are valid only for full packages (website + campaigns).
They do not apply to updates or additional services.
They require a minimum 3-month commitment.
Example: A developer with 5 properties could receive an 8–12% discount depending on volume.
Do you have a specific project in mind? Tell us the details and we will prepare a tailored proposal.
How do you protect my property data and the information of potential buyers?
At Urbalia, we prioritize security and transparency through the following measures:
SSL encryption for all exchanged data.
Confidentiality agreements with our team and providers.
Optional concealment of the exact location, showing only an approximate area on maps.
Additionally:
We implement a strict client verification process, reviewing the source of funds against regulatory platforms.
If a prospect does not meet our standards of transparency or regulatory compliance, we reserve the right to reject or discontinue the service.
The integrity of our ecosystem is non-negotiable.
Can you manage the entire sales process, including negotiation with buyers?
Yes, we handle the entire sales process from beginning to end. At Urbalia, we do not only attract qualified buyers; we also guide you step by step all the way to closing:
Strategic pricing advisory to maximize your ROI.
Screening and pre-qualification of serious buyers.
Professional negotiation management, including counteroffers.
Preparation of documentation and legal checklist.
Support through final signature.
Conditions:
Available exclusively under the URBLACK Plan.
Commission of 3.5% in rural areas and 5% in urban areas, based on the sale value.